During the period beginning the 30th April until the 11th May 2020, Behaviour & Attitudes conducted a nationally representative online omnibus survey of 1,021 adults aged 18+ to determine awareness of the Feed The Heroes campaign.
What they concluded, was that 63% of the population had a core awareness of Feed The Heroes, with greater awareness amongst women at 71% vs 56% of men. Overall, this is deemed a very high level for such a new initiative.
Social media has been a key source of awareness, especially for those under 35 years. Word of mouth has also contributed, especially in this younger cohort. The initiative has however got traction across all media sources as it is picked up.